4 Handy Registration and Reporting Tools for Webcast Events
The registration process and reporting tools that tie into your webcast events can make or break how well you understand your target audience. Registration sets the tone for your webcasts. Reporting tools empower you to truly understand your attendees. The following four tips can help you put these areas to good use.
#1: Customize how attendees register
Depending on your webinar strategy, the registration process can be a simple or complex piece of the puzzle. Regardless of your strategy, you need to ask the right questions in order to get the right answers. With this in mind, you should partner with a webcasting service provider that offers you flexible registration options.
When you are ready to set up your webinar event, it is useful for you to have the option to choose from creating custom questions or selecting from a list of standard questions. You can also take it a step further by specifying predefined parameters.
For example, you can determine which registration fields are optional versus required. You can also make sure the registration process flows as it should, by deciding the order of your registration fields.
#2: Generate robust reporting
Webinars can generate a plethora of useful information for your business. Your effectiveness at making sense of webcast data relies heavily on the capabilities of your reporting tools. Wouldn’t it be great if you had access to a robust, customized reporting tool that put your webinar data to good use?
Some webinar service providers offer reporting tools that give you this level of access – they allow you to customize your reports. By having the option to pick and choose your report data, you can ensure that you leverage the webinar data that is most relevant to your business.
#3: Export and share your reports
When considering reporting tools that you may need, you need to ask yourself how reporting will be used in your business. For example:
- Do you need to run your report only to view on your computer screen?
- Would it be useful for you to integrate report data with other business tools?
- Should reports be shared across your organization?
If any of these scenarios apply to you, look for download options (such as exporting to Excel format) or functionality that allows you to share reports easily via email.
#4: Track a variety of webinar data for future reporting
Report results are only as good as the data it builds from. How you track webinar data is critical – you have to do it right to get the answers that you need. Get the right answers by tracking a wide variety of webinar data.
It is a given that you should put a plan in place to track as much registration and in-event activity as possible. Reporting data should include session information specifically tied to attendee feedback such as responses to polls, surveys, and Q&As.