4 Technical Elements You’ll Want Your Self-Service Webcasting Platform to Have
Businesses that move to a self-service webcasting platform reap a variety of benefits including reduced costs, more efficient event creation time, and a streamlined video experience for customers. While self-service webcasting gives your business direct control of the production timeline, you need to identify the right technical elements that your business needs.
1. Marketing Software Integration
Marketing teams may be using a variety of software tools to help them automate data collection and processes. By looking for a self-service webcasting vendor that offers marketing integration, your teams can tie their software together. This integration can deliver emails and other information to webcasting registrants and attendees at any point — either before, during, or after your scheduled webcast.
2. Customizable Functionality
Every business is unique, which makes your webcasting goals contingent on a variety of factors. If you want to have more control of your webcasts, you should look for a vendor that offers customizable functionality. Depending on the specific custom features, you can further how you manage your webcasts. For example, some vendors allow you to custom tailor how you plan and promote your events. Additionally, you can customize your webcasts to stand out from competitors through how you deliver content and analyze registrant- and attendee-related data.
3. Robust Reporting
Marketing teams need to understand the customer journey for webcast registrants and participants. Robust reporting functionality is a critical component of self-service because it gives marketers deep insights into the effectiveness of the webcasts. For example, exportable reports can provide detail on the number of attendees, and survey details related to the effectiveness of the webcasts. This type of reporting functionality empowers marketers to effectively evolve and improve your webcasting strategy.
4. Hardware Compatibility
In most cases, businesses use a variety of hardware types across their organization. This means that your webinar attendees could use a computer or mobile device to access your webinar. Your business needs to be compatible with a number of hardware devices to ensure that you can reach as many customers as possible. Vendors that offer cloud-based platforms give your business compatibility with multiple devices. This allows your customers to access your webcasts via a browser, which opens up your webinar-supported hardware.