5 Helpful Videography Tips for Your Next Live Webcast

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According to LiveStream, video quality is the most important factor for 67 percent of viewers when watching a live-stream broadcast. And they’re likely to stop watching a live broadcast if the video quality isn’t good.

Self-service webcasting options offer high-quality and uninterrupted connections, are convenient and cost-effective, and provide a lot of features. But they can be a little daunting to those who have never even operated a camera phone, let alone shot live video that’s being broadcasted to an audience of hundreds.

Fortunately, it’s still possible to look like a webcasting pro if you follow the videography tips below.

1. Know Your Camera Equipment

Long before you turn on a camera to host a live broadcast, take a close look at the camera you’re using. Know where its buttons are, where they’re located, and why you’d want to use each one. Even cameras on some mobile phones can have advanced features to use. And even if you never plan on using these advanced features, you should at least know where they are and what they do in case you accidentally press a button during your live webcast.

2. Prevent Your Camera from Shaking

Whenever possible, use a tripod or stand while shooting your live video. They make tripods for mobile devices as well as professional cameras. And if you must operate a handheld camera, try to keep it as steady as possible so that you don’t shake your camera too much and nauseate your audience.

3. Limit Panning

Each shot doesn’t need to be a close-up, especially shots with people talking. Make sure there is always an adequate and appropriate background in every shot you’re taking. And try not to pan your shot by following your subjects around constantly and quickly, or by zooming in and out too often. Only zoom in if you’re zooming in on text or something smaller that needs to be better defined for your audience, or if you can slowly and steadily follow your subjects in the shot. Zooming in and out and excessive panning can also nauseate your audience.

4. Get the Lighting Right

Before broadcasting, test your lighting options. The subjects in your shot should be clearly visible. It shouldn’t be too dark or bright. If you must add a lamp to a room or close the blinds to get the lighting right, then do so before you start broadcasting your live webcast. And when you’re outside, make sure there’s adequate lighting for night shots and that your subjects aren’t in a shadow or in an area overcome with sunlight or street lights.

5. Frame Your Shot

Again, be sure that your subjects are always at the very center of your shot and that there’s an adequate amount of space behind them. They should never be off to one side while a majority of your screen is filled with a background. And you should never zoom in on faces or subjects to where there’s no background at all.

Regardless of the camera or video equipment you’re using, following the videography tips above will make you look like a webcasting pro and will yield high-quality live video for your audience.

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