5 Reasons to Integrate Your Webcasts with Marketing Automation Systems

 In Newsletter, Newsletter

Marketing automation systems give you the power to generate more leads by optimizing the customer experience. How can you further your innovative marketing techniques? Take your marketing strategy a step beyond by integrating webinars.

Reason #1: Increase your leads

Managing your webinar program through your marketing automation platform can be a powerful duo that drives awareness to your business. You can increase the amount of people who register and attend your webinar. This gives you the potential to capture more leads and turn them into revenue.

Reason #2: Save time for marketing teams

By adding webinars as a component of your integrated solution, marketing teams can save time collecting and managing webinar attendance and interactivity data. Your marketing automation system eliminates manual data entry such as copying and pasting or keying information.

Save marketers time and reduce the likelihood of mistakes by eliminating the need for them to manually move data from one platform to another.

Reason #3:  Reach out to customers quickly

Combining webinars with your marketing automation solution allows teams to capture webinar data immediately. Use the data generated by your marketing automation platform to quickly follow up with customers who attended your webinar.

Reason #4: Automate targeted follow up

You can also customize rules that improve how you engage with customers. For example, you can design specific follow-up emails for prospects and for customers who registered but did not attend. By using a personalized approach, you ensure that your prospects have a seamless, familiar experience.

Reason #5: Grow your brand

Integrating webinars with your marketing automation platform can help marketers further your brand. These integrated solutions streamline branding and improve tracking data within your marketing automation system. Your webinar platform creates a unique “join meeting” link for each registrant, allowing marketers to capture accurate, unique attendance data.

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