5 Ways to Repurpose Your Webcasts
Whether you have a large library of webcasts or are just getting started with producing webcast events, you need to have a strategy to help you get the most out of your content. With just a few quick tips, you will be well on your way to diversifying how you use your webcast.
1. Break a completed webcast down into smaller segments
Sometimes your webcast audience needs information quickly. How can you make it easy for them to access information right away? You can break a previously recorded webcast down into smaller segments. Take a long webcast and separate shorter segments into individual on-demand webcasts. For example, if you had a webcast that demos your products or services, you can split it into types of services, product features, or product benefits. Convert these small segments into on-demand webcasts that clients can access quickly and easily.
2. Use clips from an old webcast for a new webcast
Whoever said, “out with the old and in with the new” wasn’t talking about webcasting. As a matter of fact, you can repurpose your old webcasts to save time and resources for new webcasts. You can pull specific clips or segments from previously recorded webcasts and reuse them in a new webcast. If you had a webcast that had a really great testimonial from a customer, for example, you can reuse this segment in your new webcast to promote your business.
3. Offer a webcast archive
If previously recorded webcasts are still relevant, you can make an archive of these webcasts readily available to potential or new customers. Try creating categories depending on the type of customer you’re targeting. Then, share the links with new or potential clients so they can review the information in your archived webcast library.
4. Integrate short video clips to promote your business
Do you have webcast material that shows off your business? Promotional content can be a product demo, a customer testimonial, an introduction from a webcast facilitator, a discussion about a service, and more. You can target the segment that best showcases your business and import the smaller clip on your company website or social media accounts. The small clips are sure to grab the attention of potential customers and help you put your best foot forward!
5. Make a promotional voiceover
Do you have an upcoming webcast that is similar to a previously streamed webcast? If so, this is a great opportunity for you to promote your upcoming webcast. First, collect footage from the old webcast that shows off what you did well. Then export this footage into either a loop or small montage of webcast highlights. Instead of using the audio from the old webcast, create a new voiceover that promotes your new webcast. This is a great way to excite potential webcast attendees by showing them your webcasting skills – but it’s done in a way that does not give too much away.
Try one or more of these webcast repurposing techniques and you will wow your customers while saving time and resources.