Benefits of Self-Service Webcasts for Meeting Planners
Meeting planners in any industry can benefit from self-service webcasting. Self-service webcasts are easy to use from anywhere at any time. Here are some of the benefits meeting planners will enjoy when they use self-service webcasts.
Features Available on Any Device
Meeting planners can plan and promote meetings from any device they want with self-service webcasting. Self-service webcasts are hosted in the cloud and are accessible via an app or browser window. So if you can access the Internet on your device, you’ll be able to plan meetings and make any adjustments to those plans while you’re on the go.
Customized Registration Options
With self-service webcasts, you’re able to customize who can register for your webcasts as well as what information they’ll need to provide for login to attend the webcast. This way, if you want only a select audience to participate, you can deny access to others outside that audience based on the information they provide. It’s also possible to determine what will be automatically sent to those who register for your webcast, such as reminder emails or supplemental reading materials. Customized registration ensures a secure and efficient registration process.
Branded Landing Pages with Social Media Buttons
Once you create your webcast meeting, easily promote it with a branded landing page for self-service webcasts. When prospective registrants encounter the information about your upcoming webcast on a branded landing page, they’ll automatically associate it with your brand. In addition, social media buttons on each landing page make it easier for others to promote your webcast, too.
Opportunity to Offer Helpful Content to Audience Prior and During Webcast
Through a self-service webcasting vendor, you will have the opportunity to show tabs next to your webcast video that highlight the speaker’s bio, the agenda of the webcast, links to social media, and more. You can also send this information to your audience beforehand via email through your self-service vendor.
Moderated Q&A Sessions and Surveys
Self-service webcasting lets you monitor questions from your audience and conduct surveys at any time during the event without the need for an outside moderator. You don’t have to wait for a third party to upload something on your behalf or send you questions in a separate window. You’ll be able to respond to all questions and surveys in real-time, in your own browser window.
Many self-service webcasting vendors now offer robust integration capabilities. Now, meeting planners will be able to link their webcasting platforms to their marketing automation software. This way, registrants and attendees can receive emails and other content at specified times before, during, and after a webcast.
Post-Event URL Direction
After a webcast, viewers can be redirected to forms and other content via post-event URLs inside a self-service platform. For instance, if you want audience members to complete a survey after a live webcast, you can insert a URL link that will take them to the questionnaire form.
Above all else, self-service webcasting is beneficial to meeting planners because it tells them how many people attended a webcast, how they engaged with it, and other reported metrics. This information will help meeting planners prepare their next meetings with guided insight about the audience.
TalkPoint is a industry leader in enterprise communication, our award-winning webcasting platform Convey has facilitated with company-wide messaging to Fortune 500 organizations globally for over fifteen years.
To learn more about our platform contact a business development representative here. For more information on webcasting your next online presentation please click below.