Best Practices to Optimize Your Webcast Presentations

 In Newsletter

PowerPoint is the go-to presentation software for most webcasting platforms. But not all of the many features of PowerPoint are recommended for webcast presentations. Following are general design best practices to improve the readability and impact of your PowerPoint slides and guidelines to optimize them for webcast presentations.

Slide Design Best Practices

Don’t clutter up your slides. No one wants to read a slide crammed with words. Your slides should augment and support what you say, not mirror everything you say. Stick with one main point per slide, with no more than three or four supporting bullets. Remember, you want your audience to focus on your message, not be diverted by trying to read a bunch of information on a slide.

Use effects judiciously. Animation such as builds is fine when they add to your story and can be useful in helping to move your story forward. Too much animation, on the other hand, will annoy or bore your audience.

Likewise, avoid fading or transitional backgrounds. They don’t always convert well for webcast presentations. Besides, such effects are usually unnecessary.

Watch your fonts. Don’t distract your audience with overly cute or hard-to-read fonts. Stick with one font for your entire presentation and preferably no more than two complementary variations, such as Arial and Arial Bold. Sans-serif fonts (fonts that don’t have extending features at the end of strokes) work best for PowerPoint presentations because they’re more readable from a distance. Arial and Helvetica are examples of sans-serif fonts. Times New Roman is a serif font.

As for font size, 28-point or higher is recommended. Anything smaller can be difficult for your audience to read, even on full-screen slides.

Brand your slides. Your slides are an opportunity to brand the webcast experience. When it’s feasible, use your corporate colors on the slides. Put your logo in the bottom corner of each slide. Subtle and uniform branding will ensure your audience remembers who you are.

PowerPoint Guidelines

Following are some recommended guidelines to follow as you create your presentation slide deck:

  • Use standard (4:3) or widescreen (16:9) format. Custom-sized slides will need to be converted, which can result in the content being reformatted.
  • Ungroup SmartArt objects that are grouped together. Ungrouping will ensure that each object is processed and displayed correctly on the presentation.
  • Number your slide deck starting with Slide 1, not Slide 0.
  • Set the content of your slides to the “use only the defined slide area,” to make sure that the content displays properly after it’s converted.

Following these slide design best practices and formatting guidelines will not only optimize your PowerPoint presentation for webcasting but also will help make it more impactful and engaging for your audience.


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