Dos and Don’ts for Viewing Parties for Your Live Webcasting Event
Viewing parties offer a great way to get registrants and attendees excited for and engaged during your next live webcasting event. However, there are a few things you’ll want to do and a few things you’ll want to avoid doing.
Develop a Marketing Campaign
Simply posting information about your viewing party across social media once or twice and sending out one marketing email is not enough. If you really want people to get excited about your viewing party, be sure to build campaigns that target those individuals you know will be interested in attending the event in person and which ones will be more likely to remotely view the event. And then develop a sequence of marketing content you can share with them that will get them interested in the event and talking about it with others.
Keep it Engaging
During your viewing party, make sure all audience members are actively engaged with your webcast during its entire duration—both those physically present and those who are remote. Include periodic polls and Q&A sessions, and ask your audience members to contribute. You can also have audience members in various locations share their thoughts on social media via a designated hashtag campaign that everyone can follow during the event.
Send Email Reminders and Follow-Ups
Don’t forget to remind your registrants of your upcoming webcast a few days in advance (at minimum), and send them recorded versions of the webcast after the live event. This will ensure more registrants become attendees, and that your audience remains engaged even after the webcast is complete.
Forget to Share an Agenda Ahead of Time
When you send your registrants a reminder email before a viewing party, also include an agenda that highlights who will be taking part in the webcast or a little bit more about the content of the webcast. This will further pique the interest of your registrants, and they’ll know what they’re in for when they take the time out of their schedules to attend your event.
Fail to Prepare
Whenever you have multiple audiences tuning in for a live event, you want to make sure you’re as prepared as possible. Work out any technology kinks ahead of time. Know what props and presentations you’ll want to use, and test them out with the appropriate technology ahead of time. And be sure to prepare your agenda, speeches, the sequence of speakers on a panel, etc.
Neglect Your Remote Audience
It could be easy to focus only on the people who are right in front of you at a viewing party. But if you also have a remote audience tuning in to the event, make sure to speak to them directly and share the same polls, information, and opportunities to ask questions.
Overall, when hosting a viewing party, make sure you’re prepared and that you keep your audience informed and engaged before, during, and after the live event.