Dress to Do Your Best on Camera
If you’re an executive, presenter, speaker, or subject matter expert, chances are you have been featured in a video or in front of the camera multiple times, and there’s no getting around it: People make judgments about you based on your appearance.
Of course, you want to put your best foot forward on camera. Following are some simple things you can do to help make a good impression and keep your audience focused on what you’re saying and not what you’re wearing.
Choose Patterns and Colors Wisely
Avoid bold patterns. Big plaids and intense stripes can be distracting. One of the biggest offenders is repetitive patterns such as fine checks, herringbone, and hounds tooth, which appear to strobe or shake in the camera light. These tips apply to ties as well as shirts, pants, dresses, and skirts.
Steer clear of overly shiny fabrics, such as silk and satin, because they reflect light and shimmer with every movement.
For the same reason, you don’t want to wear bold, complicated patterns, avoid excessively multicolored prints. They’re distracting. Solid colors are a more prudent choice. You want to choose hues that flatter your skin and hair color. Cameras love cool, jewel tones such as sapphire blue, topaz yellow, and emerald green. Avoid green if you’ll be filmed in front of a green screen, unless you want to look like a floating head.
Tone Down the Accessories and Consider Your Lines
Dangling earrings and chunky necklaces might be stylish, but they can also be loud near a microphone. Keep jewelry to a minimum. While style is certainly important to exude the right feel of your brand and employees, large necklaces and big earrings can be loud and interfere with the microphone’s ability to pick up sound. This could lead to frustration for both the camera crew and your colleague.
Additionally, if you’re going to use a clip-on or lapel microphone, make sure to hide the cord. If you can, the easiest remedy is to run the microphone cord up inside your shirt and bring it out near the top. Remember, too, that even a light microphone can drag down a flimsy fabric.
Consider the shape of your clothing and the body line you’re creating. Your clothes should be fitted but not overly tight. Avoid distracting details such as frilly collars and tons of buttons. Baggy clothes and clothing that’s boxy in shape make everyone look bigger on camera.
A Puff of Powder
A bit of coverage, as in makeup, is your friend on camera, for both women and men. If you already wear makeup, just add a little bit more than usual because cameras tend to wash out your skin. Apply modest puffs of powder to shiny foreheads, noses, cheeks, chins, and even scalps.
Make sure your hair is kept off your face so you don’t end up having to adjust it throughout your presentation.
Lastly, don’t wear something completely new and different for the first time if you’re going to be on camera. Follow the tips presented here, and wear a comfortable outfit that you feel good in. Your audience shouldn’t be distracted by your clothing. Nor should you.