Give Your Mobile Users a Quality Viewing Experience
Late in 2016, mobile Internet usage surpassed desktop usage for the first time in history. And mobile usage continues to drive more traffic worldwide. If you produce video content, it’s important for you to understand both how to optimize videos for mobile viewing and how mobile users watch videos differently from their laptop- and desktop-viewing counterparts.
Content Optimized for Mobile
Mobile-optimized content easily adjusts to fit on small screens. The content flows seamlessly from desktop computers and laptops to all types of mobile devices. Responsive website design and adaptive video streaming are the two primary means for optimizing mobile content.
Responsive design uses HTML and cascading style sheets, or CSS, to make website content look good on any size screen. On a responsive site, the content on a page remains readable and consistent regardless of what device is used to access the content. Users on desktop PCs and laptops will get a full view of a web page. If the same content is accessed on a mobile device, the web page will seamlessly realign to fit the size of the viewing screen, without compromising readability or the overall user experience.
Adaptive streaming is a technology designed to deliver video with the highest usable quality available. Essentially, the video streams adapt to different connection speeds and playback devices. The changes are transparent to end users. Adaptive streaming enables a Netflix movie, for example, to look great even if you’re watching it on your smartphone and decide to switch it to your big-screen TV.
Optimized content that seamlessly flows between full-size computers and mobile devices without compromising functionality and readability provides end users with the strongest, most positive experience you can deliver.
Lastly, don’t forget to access your optimized video content on a mobile device. There’s no better test of the mobile viewer’s experience than experiencing it yourself.
Mobile versus Desktop Video Consumption
Mobile users are watching more videos than desktop users, with a good chunk of the viewing being done on their smartphones. Not all of this viewing time is going toward videos of five minutes or less. Mobile users are increasingly watching more long-form content as well.
Not surprisingly, given the usage data, mobile video frequently gets higher engagement than desktop video. User interaction also tends to be higher, in large part because smaller mobile screens have less room to accommodate elements that can easily distract users.
Mobile users constitute a highly significant and influential slice of your target video audience. Do what you can to provide them with a high-quality viewing experience.