Human Resources and Video: Connect and Engage with Employees

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TalkPoint Blog: Human Resources Business Collaboration with webcasting
Video helps reinforce employees’ desire for corporate transparency and fosters a feeling among employees of being valued by management. An executive can share company news with expressions and body language that simply cannot be conveyed through text. This authentic communication builds trust among employees, bolstering their emotional connection to the company.

As the steward of your company’s culture and values, the Human Resources function plays a crucial role in engaging and uniting employees. Effective internal communication is vital for success. Layer on a multi-generational, geographically dispersed workforce, and the communication challenges only multiply.

With the swelling popularity of YouTube and video viewing among consumers, it’s not surprising that corporate video usage is rising. Video engages employees like no other medium. 


People absorb content better via video than via lengthy emails. Video crosses geographic boundaries and language barriers. A webcasting platform such as TalkPoint’s Convey, for example, provides employees access to live and on-demand broadcasts from any computer or mobile device through a single URL.

Human Resources departments are using video to get important company news and consistent messaging out to all employees in a timely and cost efficient manner. They are also using it for hosting all-hands meetings and major company events that employees can watch live or view on-demand later.

Creating an Emotional Connection

Video helps reinforce employees’ desire for corporate transparency and fosters a feeling among employees of being valued by management. An executive can share company news with expressions and body language that simply cannot be conveyed through text. This authentic communication builds trust among employees, bolstering their emotional connection to the company.

Video is also an excellent medium to nurture innovation and recognize employees: Show how a team’s project made a difference to the bottom line. Send a video spotlighting how using employees’ suggestions streamlined a company process. Create a video series that features employees describing their department’s function and how their job contributes to the big picture.

TalkPoint Blog: Human Resources Video Utilization for Training and Education

Improving Training and Development

Video saves Human Resources teams hours in scheduling and staffing. It offers a solution to oft-repeated new-hire training, on boarding programs, and compliance and safety awareness testing. Time saved by video could be put to good use:

  • Leadership grooming: On-demand video is an effective training tool for improving leadership and coaching skills, as well as assessing the strengths of emerging leaders for future company succession. Busy managers can view the training at their convenience. With Convey, Human Resources can assemble tool kits for managers that combine video with presentations and links or downloads to documents, reference guides, and other related takeaways.
  • Professional development: Video is a great way to capture peer-to-peer knowledge transfer, share mentorship best practices, and address skill gaps. Content can be targeted to the needs and professional competencies of specific groups, such as Finance or Sales. Live or on-demand training integrates with functionality such as testing and certification capabilities, quizzes, and auto-generated certificates of completion.

Measuring Success

Video content is measurable. Convey provides real-time metrics via a browser. Users can get instant online access to track webcast attendance, survey results, Q&A, and more. Reported data include how long people watched a video, where they dropped off, or if they skipped any portions.

Adding video to the internal communications strategy gives Human Resources an effective avenue to cultivate an emotional connection with employees, bring company news and messages to life, and boost workforce engagement.

TalkPoint Webcasting helps Enterprise HR companies with business collaboration


TalkPoint is a leading provider of enterprise webcasting services to Fortune 500 organizations globally. For over fifteen years, we have facilitated with online broadcasts such as town hall meetings, investor relations conferences and continuing education and training classes.

Our award-winning webcasting platform Convey is 100% cloud and browser-based, eschewing the need for any downloads, plug-ins or applications. To learn how webcasting can help with your organizations human resources communications click below.

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