Investor Relations Webcast Increase Corporate Reach and Transparency
Investor relations professionals, especially in large enterprises, are long-time champions of webcasts for delivering vital financial data and announcements to target audiences worldwide.
Video is an ideal medium to give shareholders, potential investors, and financial analysts what they want from your investor relations team: corporate transparency, consistency, and timely, direct communication about the company’s business outlook.
A webcasting platform such as Convey by TalkPoint provides investor relations teams with the tools they need to create high-impact, interactive webcasts that inform and engage attendees.
In addition to the primary presenter’s audio or video message, a webcast can include charts, graphics, prerecorded video clips, and PowerPoint presentations. Customizable tabs identify downloadable content such as the presentation deck and other major takeaways.
Also included are player tabs for speaker bios, agendas, links to social media channels, and other webcast-related information.
Interactive webcast features engage attendees:
- Moderated Q&A integrated within the webcast player. Attendees can submit questions for the event speaker or speakers to address.
- In-event polls. Polling can give you, the audience pulse on a given topic. Live polling also gathers a collective snapshot on specific questions or topics.
- Surveys. Post-event surveys provide attendee feedback on your webcast, which can be used to improve future webcasts. Post-event analytics assist in determining the attendees who did not participate interactively, and the opportunity to develop a strategy to engage them.
TalkPoint’s automated system records your live webcast and creates an archive version within minutes after the event is over. Stakeholders who could not attend the webcast can watch the recording at their leisure. All the interactive webcast features remain intact for on-demand viewers.
Videos-on-demand are key to external outreach and internal communication. For example, it is common for companies to post recorded quarterly earnings calls along with PDFs of the accompanying presentation on their public website.
Making the quarterly earnings video-on-demand available to all employees the same afternoon earnings are announced will provide immediate messaging from executives about the company’s performance and impact on employees. Say, for instance, trending company performance quarter over quarter necessitates a change in the way year-end bonuses are calculated.
Employees will appreciate learning about the reasons for the change and how it will affect them direct from an executive on video, accompanied by a few real-life examples of bonuses calculated using the new formula.
Easy to manage and cost effective, Convey webcasting software is perfect for investor conferences, analyst briefings, shareholder meetings, earnings calls, SEC filings, and other investor relations events.
TalkPoint is a industry leader in communication, our award-winning webcasting platform Convey has facilitated with company-wide messaging to Fortune 500 organizations globally or over fifteen years.
To learn more about our platform contact a business development representative here. For more information on webcasting and our services please click below.