Line Up Your Ducks Before the Webcast
A self-service webcasting platform makes launching an event super easy. Typically, even a novice technology user can create a webcast in a half hour or less. Self-service webcasting also eases the burden on your IT staff considerably.
Here are just a few self-service webcasting features that help to offload IT’s involvement:
- Compatibility with your existing unified communications infrastructure. Your webcasting platform should provide automated video signal acquisition, making it possible to use your existing videoconferencing units, encoding equipment, webcams, phones, and other communications infrastructure.
- Simple DIY setup and customization. Your webcasting software should provide a setup wizard and easy-to-navigate fields that make creating your webcast simple and intuitive—from selecting the bandwidth to adding interactive features such as polls to preparing reminder and confirmation emails. Customizing your webcast player console and registration pages should be easy and intuitive as well, with custom fields and graphics templates to choose from.
- Control over user accounts. You should have the administrative control to create, edit, and delete audio and video webcasting accounts.
Build time into your webcast plan to check things that could affect the performance of your webcast, such as bandwidth, and your equipment setup.
Your IT department can help you determine if you’ll have all the bandwidth needed for your webcast. If your event is internal, you’ll want to verify that you have enough upload bandwidth to stream high-quality video. If you’re webcasting to multiple offices or remote sites, you need to check the requirements of each site, including the expected number of viewers. The last thing you want is a bunch of employees who can’t watch the webcast because they’re stuck in an endless buffer cycle.
Depending on your webcasting platform, you might not even need to worry about bandwidth availability and network performance issues. Some webcasting software will take care of network optimization for you, including ensuring the best connection possible for users wherever they are and whatever device they’re using to view the webcast.
Check your equipment setup thoroughly. Check everything in as close to actual conditions as possible. Have a responsibilities plan well in advance of your event. Provide everyone with a checklist of their individual responsibilities.
Then, rehearse, rehearse, rehearse!