Make the Most of Your Video Archive
After your live webinar or webcast is over, you have an excellent opportunity to prolong the value of your content and generate new leads by making the event recording accessible on demand. Whether your audiences are employees, customers, partners, or other external stakeholders, a video archive helps you significantly extend the reach of your message in a consistent, engaging format.
Practically any video webcast or webinar is potentially good fodder for an on-demand library, depending on your audience and objectives. The most popular enterprise video-on-demand categories include:
- Training and development videos
- Explainer videos
- Corporate promotional videos
- Tutorials and how-tos
- Educational product and service videos
- Best practices and thought-leadership videos
- Knowledge-sharing videos
- Customer case studies and testimonials
Archive Videos Immediately
Research shows that on average 35 to 45 percent of people who register for a webinar attend on the day it goes live. Some 20 percent of people will watch it on demand usually within 2 to 3 weeks of its go-live date.
You need to archive your video quickly, while the event is still in their minds, for those who joined the live event late and want to see the portion they missed and for those who opt to watch on demand.
Look for a webcasting platform that offers automated publishing. This feature enables you to archive your recorded webcast or webinar for immediate access on demand. Other features allow you to modify the recording before archiving it. For example, you can change the presentation slide sequence and synchronization or edit and cut video footage.
You’ll also get an archive URL for the on-demand video. When you do, don’t forget to circulate this URL to all internal stakeholders, event attendees, and people who registered but didn’t attend.
Additionally, it’s important to keep your video library organized, up to date, and relevant for your audience. Whether you’re training employees, educating customers and prospects, showcasing a new product, or sharing your industry expertise, making your webinar or webcast available on demand will help you get your important message out to the most people.