Stats You Need to Know About Live-Streaming Video in 2018
The video streaming market is projected to be worth a whopping [$70 billion](https://www.researchandmarkets.com/research/8xpzlb/video_streaming) by 2021. And as the video streaming market continues to expand over the next several years, expect live-streaming video to take over online media outlets everywhere.
If you’re planning to live-stream video on a consistent basis in 2018 and beyond, here are some stats you’ll want to know and remember.
81% of Internet and mobile audiences watched more live video in 2016 than in 2015.
This already-high percentage is expected to increase in 2018 and the years to come as more self-service vendors and platforms come into the market. This number will also increase as vendors and platforms make it easier for viewers to access live video on mobile devices.
78% of online audiences are already watching video on Facebook Live. 90% think video quality is the most important aspect of Facebook Live videos.
Facebook Live is currently the most popular platform for live-streaming video, even surpassing YouTube. This could be simply because Facebook has over 2 billion users to YouTube’s 1 billion users. Facebook also makes it possible to access your video inside its app and on Instagram’s Live Stories app too, ensuring higher quality and easier ways to share live video content with a vast audience via social media. Also, 85% of Facebook video is watched without sound, so be sure to include captions with your videos.
87% of audiences want behind-the-scenes access and prefer to watch online live-stream video when it offers more behind-the-scenes content than traditional television.
If your organization’s online video content is competing with live traditional television content, you’ll want to consider hosting live webcasts that go behind the scenes. To go behind the scenes, you could reveal how you develop your products, interview internal team members, etc.
82% of viewers prefer live video to social media posts, and 80% prefer live video to reading a blog.
If you want to get your audience’s attention online, live-stream video is a great way to stay ahead of the competition. Create live-stream content in addition to other posts for best results. In addition, four times as many consumers would rather watch a video about a product or service than read about it.
53% of viewers are watching entertaining and funny videos.
If you’re trying to appeal to a wide and diverse audience, make your videos humorous. You can also incorporate compelling storylines into the videos to make them more entertaining and enjoyable to watch.
Viewers watch mid-roll ads 90% of the time, compared to 78% for pre-roll ads.
Live video is overtaking the growth of other types of online video, with a 113% increase in ad growth annually. When incorporating ads into your video streams, display them in the middle of your broadcast; you’ll keep most of your viewers watching to the end.
75% of executives watch videos on business websites at least once a week, and 59% of executives would rather watch a video than read text.
Executives are busy. If you want to grab their attention, host a live webcast.
Video on social media produces 1,200% more shares than text and images combined. And companies using video experience 41% more web traffic from search engines than non-users do. And the conversion rates are much higher across mediums where they share video overall.
Live-stream video will ensure that your brand is discovered in search engines and that it sells more across different online mediums. Including video in a landing page or email can also increase conversions by as much as 80%.
Keep the stats listed above in mind to ensure your live-streamed webcasts maintain their competitive edge in 2018.
HupSpot. [16 Video Marketing Statistics Every Marketer Should Know [SlideShare]](https://blog.hubspot.com/marketing/top-video-marketing-statistics#sm.0001agz8fnm7qcuby3m2fy7vd2qou). Accessed 1/2/2018.
Insivia. [27 Video Stats For 2017](http://www.insivia.com/27-video-stats-2017/). Accessed 1/2/2018.
LiveStream. [62 Must-Know Live Video Streaming Statistics](https://livestream.com/blog/62-must-know-stats-live-video-streaming). Accessed 1/2/2018.
Martech Zone. [Live Streaming Trends and Statistics with Infographic](https://martech.zone/live-streaming-trends-statistics/). Accessed 1/2/2018.
Statista. [Most Popular Live Streaming Platforms](https://www.statista.com/statistics/294581/most-popular-live-streaming-video-platforms-in-the-us-reach/). Accessed 1/2/2018.
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