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Do Live or Recorded Webcasts Yield a Higher ROI?

When it comes to developing, creating, and promoting webcasts inside and outside your organization, do you think live webcasts or recorded webcasts yield a higher return on investment (ROI)? [...]

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Engagement is a Powerful Measure of Webcasting ROI

The analytics provided by today’s webcasting platforms make it easy to evaluate the performance of your online events through key metrics such as attendance rate, participant behavior during the [...]

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Leverage Marketing Automation to Boost Webcast ROI

Does your company use marketing automation software? Does your company produce webcasts? If yes to both, are you taking advantage of the integration between these two platforms? If not, you may [...]

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Top 3 Ways Webcasts Power Marketing

In a nod to their effectiveness as a corporate communications vehicle, webcasts are increasingly being incorporated into training, recruiting, sales, and other business processes. Webcasts are [...]

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Tap Your Webcasts for New Content Marketing Opportunities

Content marketing is about attracting, informing, and engaging a target audience with useful, relevant, high-quality content. Of course, the ultimate aim is converting that content into new [...]

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The Unbeatable Benefits of Using Video for Training

From on boarding new hires to grooming management for future executive positions, your human resources department shoulders a lot of responsibility for ensuring that employees are trained. [...]

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Enhance Customer Reach and return on Investment at your next event

 One minute of video can be equivalent to 1.8 million words, according to a study conducted by Forrester Research. Video’s impact and potential reach is unrivaled. Enhancing reach and return [...]